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American Orchestras in Historical Recordings


Latest Blog Post

The Resurrection of the Sacramento Philharmonic & Opera
Posted: Nov 12, 2019
By Christopher Stager, CRStager marketing & audience development

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News!

In December, George Hanson, Executive Director of the Alexandria (VA) Symphony engaged us to direct the orchestra's marketing function. A quick assessment noted the absence of several key fundamentals, such as postcard mailings. Restoring that to the mix, a strong program (Mozart Requiem), with manageable house capacities for this suburban-based orchestra delivered the highest sales in over a decade. 60% of the buyers can be matched back to the postcard mailing. Next up, launching a subscription campaign, and March and April concerts.     
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