Courtney Beck, Executive Director of Philharmonia Baroque in San
Francisco reports the following to the board: "Both revenue and
seats for 2015-16 subscription sales are showing strong gains on last
season. We are presently less than $3,000 away from our campaign
goal of $633,000, representing an increase of $51,000 on last
season's total subscription revenue. By seats, we surpassed last
season's total long ago. We have sold 1,814 seats to date, more than
60 seats above last year. Sales for San Francisco have shot past last
season by more than $17,000 and Berkeley Saturday is already
$14,000 higher than last season's total. Few orchestras can boast
8% subscription revenue increases in a year. Nearly all of this growth
can be attributed to doubling down on tried-and-true marketing
tactics, including increased direct mail and telemarketing."
Courtney goes on to thank CRStager marketing & audience
development for the planning and advice on the 2015-16 campaign.