Indianapolis Shatters Holiday Sales Record !
Thursday, December 5, 2013
Indianapolis CEO Gary Ginstling writes: "I am pleased to report
that two days ago we surpassed the Yuletide Celebration budgeted
revenue goal of $1.425 million. This marks the first time in
anyone's memory that we have surpassed our budgeted goal
prior to opening night. Yuletide revenue has already surpassed
three of the past four years, even though we have fewer
performances this year than in any of those years. And the news
gets even better: because our marketing plan called for early and
aggressive promotion, and because we have so little remaining
inventory, we are going to come in significantly under budget on
our promotional expenses for Yuletide. In fact, we are estimating
promotional expenses to be between 30-35% under budget, further
increasing the net contribution."