American Orchestras in Historical Recordings

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Indianapolis Shatters Holiday Sales Record !

Thursday, December 5, 2013

Indianapolis CEO Gary Ginstling writes: "I am pleased to report 
that two days ago we surpassed the Yuletide Celebration budgeted 
revenue goal of $1.425 million.  This marks the first time in 
anyone's memory that we have surpassed our budgeted goal 
prior to opening night.  Yuletide revenue has already surpassed 
three of the past four years, even though we have fewer 
performances this year than in any of those years.   And the news 
gets even better:  because our marketing plan called for early and 
aggressive promotion, and because we have so little remaining 
inventory, we are going to come in significantly under budget on 
our promotional expenses for Yuletide.  In fact, we are estimating 
promotional expenses to be between 30-35% under budget, further 
increasing the net contribution."

 

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