American Orchestras in Historical Recordings

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About Chuck Kocal

Chuck Kocal is a 15-year veteran of the marketing and advertising industry, working for several major American orchestras since 1997. As the primary contact for multiple CRStager clients, Chuck has engineered dramatic, multi-year sales growth for the Detroit Symphony Orchestra, Jacksonville Symphony Orchestra, Kansas City Symphony, St. Louis Symphony Orchestra, and others. His broad-based experience includes managing classical, pops, family, chamber, outdoor summer, holiday, organ recital, and jazz products.?Chuck Kocal's resume reads as follows:

January 2006-Present
CRStager marketing & audience development
Primary contact for multiple CRStager clients. Engineered dramatic, multi-year sales growth for the Kansas City Symphony - including a 100% increase in Classical Series revenue and reversed declining sales for the Knoxville Symphony Orchestra, Louisiana Philharmonic, and Columbus Symphony Orchestra.

2003-2005
Indianapolis Symphony Orchestra
Director of Marketing
Responsible for $6.5 million in annual ticket revenue. Posted double digit revenue growth for every product, and set all-time records for Pops single ticket revenue and holiday product "A Yuletide Celebration.

2001-2003
The Cleveland Orchestra
Marketing Manager
Responsible for $10 million in annual ticket revenue. Managed the first full season in refurbished Severance Hall and music director Franz Welser-Most's inaugural season.

1999-2001
Knoxville Symphony Orchestra
Director of Marketing
Managed the Orchestra's marketing, box office, and public relations functions, and established all time record for paid attendance in a single season.

1997-1999
Indianapolis Symphony Orchestra
Marketing Associate
Managed subscription and single ticket campaigns for the Orchestra's classical, pops, and family products.

Education

1985-89, 1995-97
Indiana University - Bloomington
Bachelor of Science degree from the School of Business with a concentration in Advertising, and graduate work in Organizational Communication through the Speech Communication Department.

 


 

 

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