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American Orchestras in Historical Recordings


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The Resurrection of the Sacramento Philharmonic & Opera
Posted: Nov 12, 2019
By Christopher Stager, CRStager marketing & audience development

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News!

The Savannah Philharmonic has just achieved its threshold of 80% capacity sold on full series seated subscriptions for the upcoming 2023-24 season (leaving 20% of the house available for single ticket buyers.) Subscription sales have been suspended and there is now a waiting list for subscription seats. Kudos must go to Executive Director Amy Williams and her stellar team. Together, we carefully analyzed market and patron data, finding the key intersections, and built a timeline to capitalize on the orchestra's favorable hall capacity and season structure. This outcome was assured through tried and true direct mail, telemarketing, and even word of mouth. The just completed season saw the highest demand for tickets in the institution's history, and it's that demand drove subscriptions for the coming season. Subscriptions CAN thrive.      
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