The Savannah Philharmonic has just achieved its threshold of 80%
capacity sold on full series seated subscriptions for the upcoming
2023-24 season (leaving 20% of the house available for single ticket
buyers.) Subscription sales have been suspended and there is now a
waiting list for subscription seats. Kudos must go to Executive
Director Amy Williams and her stellar team. Together, we carefully
analyzed market and patron data, finding the key intersections, and
built a timeline to capitalize on the orchestra's favorable hall
capacity and season structure. This outcome was assured through
tried and true direct mail, telemarketing, and even word of mouth.
The just completed season saw the highest demand for tickets in the
institution's history, and it's that demand drove subscriptions for
the coming season. Subscriptions CAN thrive.