American Orchestras in Historical Recordings


Creative Materials

One-column Print Ads
As the cost of print advertising rises and its true value called into question, more efficient, effective use of column inches is required. Several clients have asked CRStager marketing to redesign their print advertising campaign to a single column without sacrificing messaging or impact. Several examples may be viewed here from the American Symphony Orchestra (New York Times), the Hartford Symphony (Hartford Courant), Indianapolis Symphony (Indianapolis Star), and Tucson Symphony (Arizona Daily Star.) (Design: Karen Spencer - for Tucson, Krista Nelson)
  American Symphony Orchestra
  Baltimore Symphony Orchestra
  Hartford Symphony Orchestra
  Indianapolis Symphony Orchestra
  Tucson Symphony Orchestra

American Symphony Orchestra - Concert Brochure
A few seasons back - with four concerts remaining of the American Symphony Orchestra's six concert season - CRStager marketing developed this "clean up brochure". The discount offer was strongly positioned, and related directly to the Orchestra's repertoire of discovery. The brochure delivered nearly 100 new subscribers, many of which were renewed into the following season’s six concert series with only a modest increase in price. (Designer: Karen Spencer)
  Outside of Brochure
  Inside of Brochure

American Symphony Orchestra - Bruckner
With American Symphony Orchestra concerts, it was important to visually represent each program's little-known repertoire. Also important to capture was the potential interest of prospective ticket buyers for future solicitations. The downloadable sample below illustrates how these two objectives were combined into a postcard/response card format. While promoting the concert, it also invited prospects from traded and demographic lists to detach and return the perforated reply card on page 3 (the prospect's inkjet name is on the reverse.) This creative concept was instrumental in building the American Symphony Orchestra's prospect list. (Designer: Karen Spencer)
  Bruckner Side 1
  Bruckner Side 2

American Symphony Orchestra - Richard B. Fisher Center
In the spring of 2003, the Richard B. Fischer Center for the Performing Arts, the nation's first Frank Gehry-designed concert hall, opened on the campus of Bard College, with the American Symphony Orchestra as the orchestra in residence. This brochure (and the precision prospect mailing list developed by Lisa Carfagna of Direct Resource Group) brought the house to "sold-out" status on subscription for three consecutive seasons. Click here for Case Study. (Designer: Karen Spencer)
  Richard B. Fisher Center Cover
  Richard B. Fisher Center Inside

Houston Grand Opera – 2002-03 Subscription Campaign
Following several seasons of declining ticket sales, Houston Grand Opera engaged CRStager marketing to develop the timeline and oversee the creative development for their 2002-03 Subscription Campaign. Instead of a single brochure, several were created and mailed throughout the campaign. Each presented a different offer and a pressing deadline to urge the response. As a result, subscriptions grew 18%. Clicking on each of the six brochures below will illustrate the progression of the campaign. Click here for the Case Study. (Designer: Amy Reed / Herring Design, Houston)
  La Boheme
  Renee Fleming
  7 Great Reasons to Subscribe 1
  7 Great Reasons to Subscribe 2
  7 Great Reasons to Subscribe 3
  7 Great Reasons to Subscribe 4

Virginia Symphony
The Virginia Symphony, performing in four communities around the Norfolk region, engaged CRStager marketing for the comprehensive direction of its marketing effort. We have retooled the Orchestra’s messaging to communicate their singular community service. In the samples below, the cities (rather than the hall or the institution) have been emphasized, supported by the new positioning line: "The Sound is All Around You". The subscription brochures present an offer specific to the venue closest to the prospect (instead of a single, comprehensive piece about the organization and listing all the available series.) Here, the traditional positioning of an Orchestra within its community has been reversed. Rather, it is the service to individual communities which has become the primary focus. (Design: Kevin Kelliher / Kelliher Design, Tacoma WA)
  Norfolk Brochure
  Williamsburg Brochure
  Single Ticket Mailer
  Virginia Symphony Print Ads